“So we do get questions sometimes, you know, why are we putting these somewhat silly messages up there," she said. Duthie says even the signs with jokes actually serve a serious purpose: They remind people the signs are there. The signs display serious messages, like recent signs aimed at reducing traffic fatalities. In 2017, the city asked people to come up with their own signs, and while 15 submissions made the cut, hundreds more were rejected, including: “Cars don’t cuddle, leave some room” and “Everyone yearns for signaled turns.”īut Bhatpuria's boss, Jen Duthie, said it’s not always fun and games. The messages can even be customized for certain parts of Austin.Ĭoming up with messages may be harder than it sounds. Once the team comes up with an idea, the message goes into a central communication system and then onto the more than a dozen signs the city controls. RELATED | Subscribe to the ATXplained podcast KUT An illustration of a Matthew McConaughey-themed sign on Cesar Chavez in downtown Austin.
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